Work Experience

Developed a full content strategy and creative show concepts for an emerging YouTube channel backed by a Saudi based preschool brand

Led an influencer campaign that grew a niche channel’s following by nearly 4x, driving both visibility and community engagement
Conceptualized a launch campaign idea for a fintech brand, aligning storytelling with user behavior and platform culture
Executed an influencer campaign supporting the launch of a regional movie, collaborating with creators for maximum buzz and reach

Developed and executed marketing strategies that increased brand visibility and client engagement across multiple digital platforms.
Oversaw the full project lifecycle from client pitching and concept development to campaign delivery and performance analysis.

Managed a cross-functional team of content creators, editors, and designers across regional offices to ensure consistent brand storytelling.
Established UTURN’s presence on TikTok through the first regional creator recruitment campaign, resulting in over 38M views and 400% growth.
Oversaw the yearly content strategy and monthly calendars for all platforms, aligning with audience trends and platform best practices.
Acted as the primary liaison with the analytics team to optimize content performance based on viewer data.
Directed branded content production, ensuring alignment with platform formats and audience preferences.
Digital Storyteller 18 - 20

Launched and scaled UTURN’s Snapchat channel, achieving average viewership of 8-10M per story.
Led visual content creation, heading the design direction and short-form video production across platforms.
Conceptualized, produced, and published original shows, scripting, filming, and editing five episodes weekly.
Built and refined UTURN’s visual identity and tone of voice, aligning with the evolving tastes of youth audiences.